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Thursday, November 8, 2007
Apple and Google Agree: It's All About Mobile, It's All About Location
Can't have missed the news of Android, an open source, Linux-based operating system for mobile devices. Android is the flagship product and raison d'etre for the Open Handset Alliance. Many major players, including telcomms, handset makers, and chip folks. Respectable group and a full service offering...everything you need to make the gphone, without having to make it.
One of the major problems with using, and certainly developing, robust apps for mobile devices is the lack of a consistent operating system or basic standards of any sort. Nothing moves forward without standardization, and with such a nascent technology, it's like the wild, wild west out there. Google got this and seized the day back in 2005 when they bought the company Android.
While you can't have missed the news of Android, you might have missed Apple's patent application for "location-based presentation." Basically a gps-enabled media delivery method. (I figure they have the device). As I read the patent application there was a lot of lawyer-ese, but this section was pretty clear.
[0019]In order to detect the location of the computing device, the computing device can be equipped with a Gravitational Positioning System (GPS) receiver in accordance with one embodiment of the invention. The GPS can detect the physical location of the computing device. If Media Presentation Environment (MPE) data has been assigned or defined for a specific location, media can be presented in accordance with Media Presentation Environment (MPE) data.
The application speaks directly to delivering content in place (although the iPhone is notable in the absence of gps). In one sense, I'm glad locative media delivery no longer lives exclusively in the realm of "location-based services" (LBS). LBS are usually linked to a scenario akin to: While strolling down Main Street, Alicia walks by her neighborhood Starbucks and her cell phone beeps/vibrates. She answers and delivered to her is a SMS coupon for 10% off a fabulous caffeine-laden beverage. What the transaction actually looks like, and what benefits pass is yet to be determined.
Voice activated navigation has come to gps-enabled cell phones. My great hope is that there is a developer out there who wants to (or would be willing to) create some code that changes usage: rather than using gps to deliver directions or offer coupons, it delivers tagged content that's a little more meaningful, a little more engaging, a little more interactive. Perhaps even allows responses to be posted.
Right now, for our Locative Media Blues Project, we're moving heaven and earth (and using many platforms) to get around the lack of standardization and preponderance of proprietary systems. The question is: who doesn't get access.
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Font Basics for Branding Your Small Business
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There's a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here's some information on the creative, practical, and technical aspects of fonts.
Font Basics
A font is a set of all the letters in the alphabet, designed with similar characteristics. This is also known as a typeface.
Fonts are usually designed to include several style variations. This can include styles like light, regular, bold, semibold, ultra bold, and italic. Some fonts also include "Expert" versions, which are fonts that include fractions and mathematical symbols.
NetBooks - Integrated Business Management!
Font families are typically packages of fonts that include all of the different versions of a font. Using fonts with large families will give you a wide range of fonts to use in your materials, for variety and emphasis.
There are many basic classifications of fonts. Four of the most common classes of fonts are:
* Serif fonts, which have little "feet," called serifs, at the ends of the lines that make up the letters. Some examples of serif fonts include Times, Palatino, and Garamond. These fonts are more traditional, elegant, and old-fashioned.
* Sans-serif fonts don't have those feet. "Sans serif" means "without serifs." Arial, Verdana, Tahoma, and Helvetica are some of the most common sans-serif fonts. These fonts are more clean and modern.
* Scrípt fonts are calligraphic or cursive fonts. Brush Scrípt and Nuptial Scrípt are two common scrípt fonts.
* Display fonts are decorative and often used for logos or headlines.
There are other types of fonts as well, including handwriting fonts and all-caps fonts. However, the four listed above are the most common and useful in business communications.
Creative Font Usage Guidelines
Each type of font has certain characteristics that translate into that font's personality. A font might be serious or light-hearted, traditional or modern, legible or decorative, or any number of other personality traits. The traits of the font that you use in your marketing materials and business communications should reflect and enhance your company's brand.
Halloween Hostíng Extravaganza!
Your company should have designated fonts to use in the following situations:
* A logo font, which is typically not one of the fonts that come installed on Windows machines: it should be more unique and interesting. Some logos will have two or three different fonts in them. If this is the case, then consider using one of those fonts as the secondary font as well.
* A secondary font, used for headlines, sub-headlines, taglines, special text such as graphics and captions, and decorative text such as pull quotes, which are the large quotes that are used decoratively in articles and documents. This can be the same font as is used in your logo. This is typically an interesting and unique font as well. This may also be used as the font for your contact information in your stationery, depending on its legibility.
* A tertiary font is optional and may be used when the secondary font is not always legible, for mid-length texts such as pull quotes and contact information.
* A serif text font, for lengthy printed documents. Printed materials are more easily read if they are in serif font rather than sans-serif font.
* A sans-serif font, for shorter printed documents and on-screen use. Text on a computer monitor is easier to read in a sans-serif font than in a serif font.
* A website font, which may be the same font as is used as the main sans-serif text font, depending on how that font translates for online viewing.
All of these fonts should have similar or contrasting characteristics. Choosing fonts with similar characteristics will make your fonts match and create consistency throughout your documents. Choosing fonts with contrasting characteristics will build visual texture and interest into your materials. For example, you could pick all thin, sans-serif fonts such as Arial and Frutiger to create a harmonious, matching suite of fonts. Or you could pick fonts with contrasting characteristics to create greater interest, such as using a serif font like Palatino for the headlines and then using a sans-serif font like Verdana for the text.
How to Get Top 10 Rankings on Google!
Each piece of marketing material or document created should have a maximum of three or four families of fonts on them. (A font family includes all of the bold and italic variations of a particular font, so using bold or italic effects does not count as additional fonts.) Using more than three or four fonts is confusing, and it looks unprofessional.
Practical Font Usage Guidelines
Fonts can require special consideration when you send materials to a professional printer for reproduction, use them on your website, or send Word documents to others. Here are some basics on using fonts and preserving their appearance in these cases.
* In printed materials, it's easier to read long blocks of copy that is set in a serif font. Sans-serif fonts are usually used in print for short blocks of information, like headlines, pull quotes, or bulleted lists.
* When sending your materials to be professionally printed, make sure to address your desires regarding the use of fonts. You can either include the fonts with the files you send to the printer (which might be considered a copyright license infringement), rasterize your artwork (convert it to pixels, so the font data is no longer needed), or outline your fonts (creating shapes out of the fonts, an option that's available in most vector art programs such as Adobe Illustrator and Macromedia Freehand), so that they can be printed accurately. Outlining the fonts is the best way to ensure that your fonts will remain accurate and sharp.
* Online, in websites, emails, and HTML newsletters, sans-serif fonts look the best: they're clean, clear, and easy to read. There is one other trick to online font use: you have to make sure that you use fonts that will be installed on the computers of people reading your site. Otherwise, your text will appear in the default font selected by their browser, which is often Courier, a very plain font. That limitation does leave you with several fonts to choose from, though, including Verdana, Arial, Tahoma, and Trebuchet MS.
* Serif fonts could also be used on websites; however, it's best to use them in limited quantities, such as for headlines and subheads. Some fonts that are available to use on the web include Times, Times New Roman, and Georgia.
* Another issue that commonly arises with online fonts is the difficulty in controlling the size and appearance of those fonts. Standard font tags in HTML don't provide precise sizing control and need to be used several times throughout each HTML document, so making changes can be time-consuming. You can use Cascading Style Sheets, or CSS, to precisely control the exact size of your fonts and to make site-wide font, size, or color changes with one simple alteration.
* In Word Documents, you also want to make sure that the fonts that you use for the text will be available on the recipient's computer. Good fonts to use are the standard fonts that come installed on PCs, which include Arial, Verdana, Tahoma, Times New Roman, Georgia, Palatino, Courier, and Trebuchet MS.
* In order to insert a small amount of customized text - such as your logo, tagline, or address information - create an image of that information and place it in the header and footer of the page.
* Another way to preserve the appearance of text is to export your document as a PDF file and send it to the recipient; PDF files embed the fonts into each document so that they can be viewed on any computer and still look right.
Some Technical Info About Font File Types
When you purchase fonts to use on your computer, you'll often be given a choice of buying a PostScript, True Type, or Open Type font. Here is a brief explanation of the characteristics and problems with each of these formats:
* PostScript fonts are considered industry standard and are therefore preferred by professional printers. There is a format of PostScript fonts available for Macintosh computers and another format available for Windows computers; those fonts cannot be shared between Macs and PCs.
* True Type fonts are often found on Windows machines. These fonts do not print as well as Postscript fonts.
* Open Type fonts are the newest type of font. They are cross-platform compatible, but many fonts aren't yet available in this format.
With this information about the creative, practical, and technical aspects of font usage, we hope that you can make font choices that will enhance your brand.
Font Basics
A font is a set of all the letters in the alphabet, designed with similar characteristics. This is also known as a typeface.
Fonts are usually designed to include several style variations. This can include styles like light, regular, bold, semibold, ultra bold, and italic. Some fonts also include "Expert" versions, which are fonts that include fractions and mathematical symbols.
NetBooks - Integrated Business Management!
Font families are typically packages of fonts that include all of the different versions of a font. Using fonts with large families will give you a wide range of fonts to use in your materials, for variety and emphasis.
There are many basic classifications of fonts. Four of the most common classes of fonts are:
* Serif fonts, which have little "feet," called serifs, at the ends of the lines that make up the letters. Some examples of serif fonts include Times, Palatino, and Garamond. These fonts are more traditional, elegant, and old-fashioned.
* Sans-serif fonts don't have those feet. "Sans serif" means "without serifs." Arial, Verdana, Tahoma, and Helvetica are some of the most common sans-serif fonts. These fonts are more clean and modern.
* Scrípt fonts are calligraphic or cursive fonts. Brush Scrípt and Nuptial Scrípt are two common scrípt fonts.
* Display fonts are decorative and often used for logos or headlines.
There are other types of fonts as well, including handwriting fonts and all-caps fonts. However, the four listed above are the most common and useful in business communications.
Creative Font Usage Guidelines
Each type of font has certain characteristics that translate into that font's personality. A font might be serious or light-hearted, traditional or modern, legible or decorative, or any number of other personality traits. The traits of the font that you use in your marketing materials and business communications should reflect and enhance your company's brand.
Halloween Hostíng Extravaganza!
Your company should have designated fonts to use in the following situations:
* A logo font, which is typically not one of the fonts that come installed on Windows machines: it should be more unique and interesting. Some logos will have two or three different fonts in them. If this is the case, then consider using one of those fonts as the secondary font as well.
* A secondary font, used for headlines, sub-headlines, taglines, special text such as graphics and captions, and decorative text such as pull quotes, which are the large quotes that are used decoratively in articles and documents. This can be the same font as is used in your logo. This is typically an interesting and unique font as well. This may also be used as the font for your contact information in your stationery, depending on its legibility.
* A tertiary font is optional and may be used when the secondary font is not always legible, for mid-length texts such as pull quotes and contact information.
* A serif text font, for lengthy printed documents. Printed materials are more easily read if they are in serif font rather than sans-serif font.
* A sans-serif font, for shorter printed documents and on-screen use. Text on a computer monitor is easier to read in a sans-serif font than in a serif font.
* A website font, which may be the same font as is used as the main sans-serif text font, depending on how that font translates for online viewing.
All of these fonts should have similar or contrasting characteristics. Choosing fonts with similar characteristics will make your fonts match and create consistency throughout your documents. Choosing fonts with contrasting characteristics will build visual texture and interest into your materials. For example, you could pick all thin, sans-serif fonts such as Arial and Frutiger to create a harmonious, matching suite of fonts. Or you could pick fonts with contrasting characteristics to create greater interest, such as using a serif font like Palatino for the headlines and then using a sans-serif font like Verdana for the text.
How to Get Top 10 Rankings on Google!
Each piece of marketing material or document created should have a maximum of three or four families of fonts on them. (A font family includes all of the bold and italic variations of a particular font, so using bold or italic effects does not count as additional fonts.) Using more than three or four fonts is confusing, and it looks unprofessional.
Practical Font Usage Guidelines
Fonts can require special consideration when you send materials to a professional printer for reproduction, use them on your website, or send Word documents to others. Here are some basics on using fonts and preserving their appearance in these cases.
* In printed materials, it's easier to read long blocks of copy that is set in a serif font. Sans-serif fonts are usually used in print for short blocks of information, like headlines, pull quotes, or bulleted lists.
* When sending your materials to be professionally printed, make sure to address your desires regarding the use of fonts. You can either include the fonts with the files you send to the printer (which might be considered a copyright license infringement), rasterize your artwork (convert it to pixels, so the font data is no longer needed), or outline your fonts (creating shapes out of the fonts, an option that's available in most vector art programs such as Adobe Illustrator and Macromedia Freehand), so that they can be printed accurately. Outlining the fonts is the best way to ensure that your fonts will remain accurate and sharp.
* Online, in websites, emails, and HTML newsletters, sans-serif fonts look the best: they're clean, clear, and easy to read. There is one other trick to online font use: you have to make sure that you use fonts that will be installed on the computers of people reading your site. Otherwise, your text will appear in the default font selected by their browser, which is often Courier, a very plain font. That limitation does leave you with several fonts to choose from, though, including Verdana, Arial, Tahoma, and Trebuchet MS.
* Serif fonts could also be used on websites; however, it's best to use them in limited quantities, such as for headlines and subheads. Some fonts that are available to use on the web include Times, Times New Roman, and Georgia.
* Another issue that commonly arises with online fonts is the difficulty in controlling the size and appearance of those fonts. Standard font tags in HTML don't provide precise sizing control and need to be used several times throughout each HTML document, so making changes can be time-consuming. You can use Cascading Style Sheets, or CSS, to precisely control the exact size of your fonts and to make site-wide font, size, or color changes with one simple alteration.
* In Word Documents, you also want to make sure that the fonts that you use for the text will be available on the recipient's computer. Good fonts to use are the standard fonts that come installed on PCs, which include Arial, Verdana, Tahoma, Times New Roman, Georgia, Palatino, Courier, and Trebuchet MS.
* In order to insert a small amount of customized text - such as your logo, tagline, or address information - create an image of that information and place it in the header and footer of the page.
* Another way to preserve the appearance of text is to export your document as a PDF file and send it to the recipient; PDF files embed the fonts into each document so that they can be viewed on any computer and still look right.
Some Technical Info About Font File Types
When you purchase fonts to use on your computer, you'll often be given a choice of buying a PostScript, True Type, or Open Type font. Here is a brief explanation of the characteristics and problems with each of these formats:
* PostScript fonts are considered industry standard and are therefore preferred by professional printers. There is a format of PostScript fonts available for Macintosh computers and another format available for Windows computers; those fonts cannot be shared between Macs and PCs.
* True Type fonts are often found on Windows machines. These fonts do not print as well as Postscript fonts.
* Open Type fonts are the newest type of font. They are cross-platform compatible, but many fonts aren't yet available in this format.
With this information about the creative, practical, and technical aspects of font usage, we hope that you can make font choices that will enhance your brand.
__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com
Wednesday, October 31, 2007
Mission: possible
What will it mean for us when the iPhone finally gets here, asks Garry Barker.
Hannibal Smith would have loved it: Apple's plan is coming together and the boys of Mission: Impossible who still do their derring do among the cobwebs of insomniacs' TV would see instantly how grand it is.
We had an example in Melbourne last week when, at a meeting of iMUG (the Internet Macintosh User Group), a call was made over the Telstra GSM network between two iPhones.
And then an iPod touch joined the dance and swapped emails with the iPhones.
They used Gmail through Safari, which is in both devices, and it worked beautifully. I was also able to receive my .Mac mail, but was not able to send through the Apple service.
Unfortunately, I cannot think of a word other than convergence to describe what is happening in the digital world.
As one of the iMUG experts observed: "Convergence is suddenly becoming real. The iPhone (with phone, wi-fi internet and iPod storage) is more convergent than anything else you can currently hold in your hand. It is marking a real milestone in digital development."
Both the iPod touch and the iPhone with their touch-screen controls proved that "software trumps hardware", he said.
"They have no keys and only a couple of buttons - on-off and home. The whole device is in software, making it totally configurable. You can do almost anything you want because of that," he said.
"The iPhone is at the vanguard of that development."
Keith Lang, of the plasq team that built Comic Life and Skitch (plasq.com), was one of the iPhone owners at the iMUG meeting and said "the iPhone not only has Mac OS X but it has all the developers behind it and they are dying to build stuff for it".
Having at first been skittish about hacker activity on the iPhone, Apple has now relaxed its restrictions and will distribute an iPhone software developers' kit early in February.
Apple chief executive Steve Jobs says he looks forward to hundreds of third-party applications being created for the devices.
In software terms, an iPod touch is essentially an iPhone without the phone. Thus iPhone applications, at least those not needing a phone network, should work on a touch.
iPhones are not expected to go officially on sale here until well into next year, but a steady stream of them is coming into Australia, many of which have been bought on eBay.
They are also available from dealers in HongKong, Manila, Bangkok and some with Australian online addresses, but probably Asian offices, for less than $A700. Officially, sellers will not modify the software, but most seem to know a young hacker who can help.
In their ex-factory form, iPhones are linked to single mobile phone networks in the countries in which they are sold - AT&T's Cingular in the US, T-Mobile in Germany and O2 in Britain.
But, because they, like the iPod touch, run a version of the Macintosh operating system rather than a phone-specific system such as Symbian, used by Nokia, Sony Ericsson and others, geeks have been able to "liberate" them to use the SIM cards of "foreign" networks.
An advantage of this is that you can enjoy an iPhone with its built-in iPod and wi-fi internet browsing features and still make local calls, thus happily avoiding cardiac arrest in your wallet when you call the bloke next door by way of international roaming on the "official" AT&T network in the US.
Professional developers are already active. Geoff Elwood, chief executive of Etech Group, the Australian educational software company, is an iPhone user. His Studywiz e-learning application, used in schools and universities in more than 20 countries, has communicated with iPods for many years. Now it runs on iPhone.
With 2008 not so far away, one might ask which telco is bidding for iPhone in Australia. Telstra is rumoured to have been conducting trials for some time and more fevered gossips suggest an iPhone announcement might put a nice dob of cream on something like a major Telstra store opening.
Against that is the fact that a 3G iPhone has not yet appeared, although Apple is known to be working on it. For Telstra to be really interested, one guesses, iPhone would have to have HSPA (high-speed packet access) technology and work on the Next G mobile broadband network.
MACFILE
If iPods had feelings - and who says they don't? - my black classic model would be smiling. So far, it's had one big advantage over the iPod touch - the voice-memo recording feature.
I use it as a voice recorder at least as much as I use it to listen to podcasts and music and so far no accessory microphones have been made for the touch.
The classic's microphones are not compatible with the touch that, like the iPhone, uses what you might call a "light" version of Mac OS X as its operating system.
When I plugged in the XtremeMac MicroMemo, a very good unit with a microphone on a flexible stalk and a switched line-in socket, the touch said: "Sorry, this device does not speak my language" - or words to that effect.
Similarly with the Belkin TuneTalk and the Griffin iTalk, both of which have rendered sterling service on my classic iPod and my little Product Red nano.
But classic will soon be smiling on the other side of its dial. XtremeMac has a touch microphone under development, as do Belkin and Griffin. Availability is expected before the end of the year.
Not that the shelves are bare of touch accessories. All manner of cases, armbands, screen covers and battery chargers almost beat the touch into the shops. Understandable: some people spend more on accessories than on buying the iPod.
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Sophos proactively protects Mac OS X Leopard
Johannesburg, 30 October 2007 ] - IT security and control firm Sophos has announced that its Endpoint Security and Control product suite has been extended to include support for the latest version of the Apple Macintosh operating system, Mac OS X 10.5 (Leopard), that was launched on Friday, 26 October 2007.
Endpoint Security and Control protects all Mac operating systems running OS X and above, as well as Windows and Linux computers, from a single console, allowing for automated cross-platform management.
"Sophos Endpoint Security and Control's anti-virus component detects and disinfects viruses, spyware, Trojans, and worms, at every potential point of infection, ensuring full network protection on Intel-based and power PC-based Macintosh servers, desktops and laptops," says Brett Myroff, CEO of master Sophos distributor, Netxactics.
"Furthermore, integrated cross-platform virus detection means Windows viruses can be deleted and cleaned on a Mac OS X computer."
Unique Behavioural Genotype Protection automatically guards against unknown threats by analysing behaviour before code executes, delivering the benefits of a Host Intrusion Prevention System (HIPS).
"While still not being heavily targeted by viruses and the like, more and companies are using Macs within their network," says Myroff. "The new Mac OS gives users far more control, thereby introducing potential for more attacks. The Sophos offering protects users who upgrade to Mac OS X Leopard, whether they are connected to the network or working from home."
• Sophos
Sophos provides solutions that enable enterprises all over the world to secure and control their IT infrastructure. Sophos's network access control and endpoint solutions simplify security to provide an integrated defence against malware, spyware, intrusions, unwanted applications and policy abuse. Sophos complements these solutions with innovative e-mail and Web security products that filter traffic for security threats, spam and policy infringements.
With over 20 years of experience, Sophos's reliably engineered security solutions and services protect more than 100 million users in over 140 countries. Recognised for its high level of customer satisfaction and powerful yet easy-to-use solutions, Sophos has received many industry awards, as well as positive reviews and certifications.
Netxactics
Netxactics is a South African-based company, focused on the provision of security solutions. It is the master distributor for UK-based Sophos, one of the leaders in the provision of anti-virus and anti-spam software for the corporate environment. For more information, visit Netxactics at www.netxactics.co.za.
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Data recovery firm sounds Mac hard drive damage alert
Updated Data recovery company Retrodata has challenged Apple to come clean about what it claims is a "critical manufacturing flaw" affecting some hard drives used in MacBook laptops and desktops like the Mac Mini - an issue that could result in data loss.
According to Retrodata, its customers have sent in a much higher number of failed Seagate 2.5in SATA drives made in China and loaded with firmware version 7.01 than of any other current hard drive model.
"We're getting 20-30 times more failed drives of this kind than others," Retrodata chief Duncan Clarke told Register Hardware.
The drives of this kind sent to Retrodata for data recovery exhibited the same damage: the read/write heads have failed mechanically causing them to gouge deep scratches in the delicate data-storing surface of the disk platters. In almost all cases, this renders the drive useless.
And the drives in question all came from Apple machines, Clarke claimed. Retrodata only gets the drives, not the host computers, so Clarke couldn't specify exactly which Macs they came from, but since they're all 2.5in models, that suggests not only laptops like the MacBook and MacBook Pro, but also potentially desktop Macs that use laptop-oriented components, like the Mac Mini.
Damage to the disk surface
Clarke blamed the problem what he described as "poor quality control in Chinese hard drive factories" - an issue he maintained affects other hard drive makers in addition to Seagate. He also warned all hard drive buyers to avoid HDDs manufactured in China.
"We believe that any sizeable manufacturer would by this stage be aware of such a problem and issue a product recall notice, or an offer to have the drive exchanged for a suitable alternative at their own expense," Clarke added.
Users who find they have such a drive, Clarke said, should back up their data and consider replacing it with "an alternative drive, or a retail-version Seagate drive".
Mac OS X's System Profiler utility provides a way to identify the make and type of HDD installed in a Mac, but not directly its place of origin.
Update System Profiler also shows the HDD's firmware: under the Serial ATA section, look up the Revision entry - that's the firmware version.
Apple and Seagate did not respond to our requests for comment.
A discussion thread on Apple's support site highlights a number of MacBook users who have experienced what appear to be hard drive failures. However, only five cases explicitly identify the failed drive as a Seagate model, and of these none can be stated categorically to be the product of Chinese factories.
Some of the failures are attributable - indirectly - to Mac OS X's Safe Sleep feature. This copies the contents of a laptop's memory to the hard drive whenever the computer is put to sleep.
To be fair to Apple, it does warn users not to move the machine until this process is complete - at which point the light on the lid catch begins to pulsate - but it's easy for users to grab their laptops and go as soon as the lid's down.
Unfortunately, at that point, the drive's heads may by busily moving back and forth across the platters, and any movement risks the two physically touching, with the potential of data loss and even disc damage of the kind described by Retrodata. This is true of all hard disks, as proponents of solid-state storage like to point out.
Mac users can disable Safe Sleep by following Mac OS X Hints' procedure here. However, doing so risks losing data from memory should the laptop's power supply be cut. 
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